Work

Expertise & Peranakan (Straits Chinese) Material Culture

Brand Identity Systems & Logos | Design of Branding & Signage Guidelines | Print Design | Design Direction | Environmental Graphics | Galleries & Museums Branding | Wayfinding & Signage System Design | Illustration & Infographics | Exhibition Branding | Packaging Design | Design Management | Design Strategy | UX & UI Design | Visual Design | Peranakan (Straits Chinese) Material Culture Research & Arts | Peranakan Props Rental for Food Styling & Baba Nyonya Thematic Photoshoots

Hi, I'm William. 

A brand designer and design manager based in Singapore, I work extensively with SMEs, as well as regional and global brands, across a wide range of sectors including technology, retail, hospitality, B2B, government, digital products, and food and beverage (F&B). In tandem with my design career, I am a private researcher specialising in Straits Chinese (Peranakan Chinese) material culture and history. Drawing from my personal collection of Straits Chinese antiques, I extend a curated prop rental service for individuals, artists, designers, creators, researchers, and brands looking to elevate their projects and photoshoots with genuine thematic appeal and authentic cultural storytelling.

For enquiries on design collaborations, projects, or my curated Peranakan props available for rental > email to voyageandwill@gmail.com  

Personal Projects & Contact